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YouTubeFinancian
When Royal Mail Spent Millions Improving Something Nobody Noticed
Rory Sutherland explains why Royal Mail spent heavily improving next-day delivery from 97% to 98%, even though customers believed performance was much worse. Sometimes the real problem is not reality—it is perception. Yan just released his new book: “This Is Not An Ad” — 49 real brand stories, all broken down into clear, practical ...
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Real World Data is Powerful and the ONLY way to understand what consumers are actually utilizing for their health and wellness. We have been working for years with our partners at MoreBetter to build a platform where people can share their experiences, show where they want to see more research, take part in studies and view community data… and it’s all happening now as part of the #RealDataProject. But first we need to use this data to fight to keep Full Spectrum Products available to consumers.
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