When Royal Mail Spent Millions Improving Something Nobody Noticed
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YouTubeFinancian
When Royal Mail Spent Millions Improving Something Nobody Noticed
Rory Sutherland explains why Royal Mail spent heavily improving next-day delivery from 97% to 98%, even though customers believed performance was much worse. Sometimes the real problem is not reality—it is perception. Yan just released his new book: “This Is Not An Ad” — 49 real brand stories, all broken down into clear, practical ...
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Here is the strategic breakdown of this campaign.
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