Ethos, Pathos, & Logos: How to Use Persuasive Ad Techniques
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YouTubeStudioBinder
Ethos, Pathos, & Logos: How to Use Persuasive Ad Techniques
Advertisers try to gain trust with 3 main techniques: ethos [building credibility with endorsements], pathos [evoking an emotional response], and logos [blowing our minds with facts and figures]. Learn more about ethos, pathos, and logos here http://bit.ly/2qTPJsy SUBSCRIBE to StudioBinder’s YouTube channel! http://bit.ly/2hksYO0 Music: "All ...
700.2K viewsApr 23, 2018
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Anyways, here is how to make the cookies. Cookies: •1 cup salted butter, softened •1 3/4 cup sugar •16 oz whole milk ricotta •2 eggs •3.5 cups flour •2 tbs corn starch •2 tbs baking powder •2 tsp vanilla Icing: •2 cups powder sugar •3 tbs heavy cream •1.5 tbs lemon juice •1/2 tsp vanilla Cream butter and sugar until smooth, then mix in eggs, ricotta, and vanilla. Add flour, cornstarch, and baking powder and stir until combined. Scoop about 2 tablespoons of dough onto a lined baking sheet and bak
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