As ad blockers and privacy laws disrupt client-side tracking, marketers are shifting to server-side methods for cleaner, more ...

Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...

Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.

AI could be a key theme in Meta Platforms' Q3 results with recent AI-related job cuts and increased spending on AI initiatives.

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came togethe ...