Recreate the iconic Asian Y2K makeup style with this fun and easy tutorial.

1. The nonnegotiable prep step: Primer does so much more than create an even base for your eyeshadow. “Primer grips onto eye ...

Get an inside look at viral beauty influencer Aditya Madiraju's New Jersey home, complete with an epic makeup room.

Kajal is leading the way in 2026's beauty trends. Learn how this South Asian staple is reshaping modern makeup styles.

Renowned K-beauty makeup artist Jung Saem-mool launches her eponymous beauty brand at Sephora U.S. on Aug. 21.

The Hollywood golden age was as famous for iconic eyeliner looks as it was for red lipstick, thanks in part to these iconic ...

PSY has once again made YouTube history with his iconic hit “Gangnam Style”! On July 17, PSY’s legendary music video for his ...

As usual, Zendaya continues to captivate everyone through her signature method dressing. During the countdown to the official release of The Odyssey, Zendaya has captured the spotlight in a series of ...

On opening weekend, the leading South Korean beauty retailer's new store in Pasadena, California, had 6,000 customers move ...

IF YOU want to understand the direction the global beauty industry is heading in, do not start at a luxury counter in Paris. Start with the social media feeds. The skincare tutorials on Douyin, the ...

In today’s tutorial I’m going to be showing you how to create a long lasting Indian/Asian bridal make up look. I’m going to give you lots of tips and tricks on how to keep your make up sealed, make it ...