“When a celebrity is hired, in most cases, it leads to people remembering the celebrity and not the brand itself,” said Erich ...

Spread the loveAlright, let’s talk about something truly infuriating that’s been bubbling up on Reddit: a new wave of scams ...

A recent NAD decision provides advertisers with a great example to help distinguish puffery from advertising claims that require substantiation.

This chart shows brand behaviors that make purchases more likely according to consumers.

Deliberate typos and mispronunciations can drive engagement—but the tactic can attract the wrong kind of attention.

It’s against the law for a business to create fake or misleading reviews or to arrange for others to do so. There are certain signs that can indicate a review is fake. Businesses can avoid misleading ...

Investigation finds AI content that purports to show genuine customers, prompting calls for greater transparency Brands promoting their products online are quietly deploying AI-generated influencers ...

South Korea has been facing increasing controversy in the areas of contactless or online food sales, ranging from food safety concerns to what has been deemed as ‘unfair online advertising’ locally.

Bill Gates developed, endorsed or is selling products such as "Brain Honey," "Mind Boost," "Memopezil" or similar remedies that can supposedly cure or reverse Alzheimer's disease, dementia and memory ...

Building trust with customers makes them far more likely to buy your products and services and continue doing business with you long term. Established businesses succeed because they’ve earned trust ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Dr. JeFreda R. Brown is a financial consultant, Certified Financial ...

Add Futurism (opens in a new tab) More information Adding us as a Preferred Source in Google by using this link indicates that you would like to see more of our content in Google News results. “A $1.8 ...