The Desk on MSN
IAB Tech Lab updates AI advertising framework with AAMP 2.3
The update is designed to make AI agents more practical for use in real advertising operations, including planning, buying, ...
Today, IAB Tech Lab, the global digital advertising technical standards body, announced the release of AAMP 2.3, an update to the Agentic Advertising Management Protocols. AAMP 2.3 expands the ...
MarTech on MSN
IAB Tech Lab gets AI agents ready for real advertising
AAMP 2.1 adds the governance, integrations, and privacy controls organizations need to move AI agents into production. The ...
In June, the IAB Tech Lab proposed a new initiative to create guardrails around how AI bots are permitted to access content, with an emphasis on publisher monetization. It’s hoping that its new ...
Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Lab’s video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the ...
Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad delivery for live streaming events When you purchase through links on our ...
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