Co-Founders Ran Mullins and Brent Walker Launch Psympl, Introducing Advanced Audience Personalization Technology to Automate Content Creation and Drive Deeper Engagement for Consumer Acquisition & ...

If you've ever wondered why customers behave the way they do - then you're already thinking about psychographics. This marketing concept seeks to divide customers into groups according to their ...

The novel ways in which marketers and also political institutions can now harvest our social-media data and divide us into homogenous groups suited for mass-customised and targeted messages has been ...

ELMHURST, Ill.--(BUSINESS WIRE)--PatientBond has completed analysis of its fifth national market research study of healthcare consumers, regarding their attitudes, behaviors and media preferences.

Ann Behan has 10 years-plus of experience researching, writing, and editing articles, white papers, and executing searches at the board level across various industries. Her expertise includes ...

The ongoing Facebook and Cambridge Analytica scandal has revealed just how vulnerable our social-media data are to exploitation. Marketers, political groups and shadowy third parties can now harvest ...