New Delhi: Unilever-owned haircare brand Sunsilk is aggressively transforming its marketing playbook to win with Gen Z consumers, pivoting from functional shampoo heritage to a social-first brand and ...

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Julia Haber, co-founder of Home From College, helps college students and recent graduates bring their “whole self” to the table.

Procter & Gamble hair care brand Pantene teamed with social media personality Alix Earle for a limited-edition collection and campaign entitled “Unexpired Pantene,” per details shared with Marketing ...

There are some beauty products where the range of quality is vast and, on the whole, you get what you pay for (foundations and fragrance, for example) And then there are those where the spectrum of ...

Ten years into her singular, eclectic career, the pop star finally created the album of her dreams — and has hit a new critical and commercial peak. By Kristin Robinson Senior Writer “Now I swear this ...

As someone who has breathed all things beauty for the last 15 years as a writer and esthetician, it's safe to say I've tried my fair share of products. Unfortunately, many have not lived up to their ...

Creative Commons (CC): This is a Creative Commons license. Attribution (BY): Credit must be given to the creator. Hair is exposed to harmful factors such as sunlight, pollution, cosmetic applications, ...