More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study reported that 41% of 1,606 respondents stayed loyal to a brand because of its ...

Loyalty is supposed to be a two‑way street, yet many rewards programs seem to have forgotten that, rolling out changes that ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

The best travel rewards card depends on how you travel. Learn how annual fees, airline loyalty, reward flexibility, and ...

As you rack up miles and points, knowing where to transfer them can unlock more value for your purchases.

Travel can be expensive, but those availing themselves of the best loyalty and rewards programs are offered plenty of opportunities to earn free or discounted travel and hotel rooms through everyday ...

Digital rewards programs have made these analog loyalty trackers largely obsolete. But they may have some value left to offer ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...

Should you rush to join Alaska Airlines' Atmos Loyalty Program?

Some properties belong to more than one loyalty program, giving you more flexibility for maximizing your rewards.

Ever wonder why some players always get the best perks at online casinos? It is not just about luck. Most of the time, they ...