Does AI improve, or misdirect, search engines and their results? Long before hard drives and hyperlinks became symbols of modern life, humans etched stories on cave walls and on parchment paper. Later ...

Google announced Query groups in Search Console Insights. The AI feature clusters similar search queries, surfaces trends, ...

Learning about a topic by interacting with AI chatbots like ChatGPT rather than following links provided by web search can produce shallower knowledge. Advice given on the basis of this shallow ...

Graphite reports that while AI-generated articles dominate online publishing, human-written content still outperforms in ...