Instead of traveling to specialized labs for weeks at a time, researchers will be able to submit experiments online.

The strongest CTV opportunities are increasingly tied to viewer behavior. Buying around a show or a daypart still matters, but it is no longer the whole strategy. Since streaming behavior is ...

The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency ...

In today’s Digest, we cover the IAB Tech Lab releasing AAMP 2.3 to bring agentic advertising into production, ByteDance ...

As consumers increasingly turn to AI platforms to discover brands, products, and content, a new measurement problem has ...

The update is designed to make AI agents more practical for use in real advertising operations, including planning, buying, ...

Jonathan’s Landing Foundation has been working since 2024 to arm people with disabilities with employable skills and get them ...

AAMP 2.1 adds the governance, integrations, and privacy controls organizations need to move AI agents into production. The ...

Today, IAB Tech Lab, the global digital advertising technical standards body, announced the release of AAMP 2.3, an update to the Agentic Advertising Management Protocols. AAMP 2.3 expands the ...

Today's IAB Tech Lab release introduces new capabilities intended to make agentic deployments more practical and move into ...

Hearst is using AI to turn advertising RFPs into bespoke audiences in minutes with a new product that moves the company beyond targeting into strategy.

As the creator economy continues to reshape how brands connect with audiences, the IAB Global Network announced the launch of IAB Global Creator Week, dedicated to advancing creator marketing ...