Humor is hard to execute, easier to get wrong and more difficult to measure in a short-term lens. But I’d argue that fear is costing brands more than they realize.

Over the holidays my family and I took a long road trip. To help make this long trip more enjoyable, we decided to listen to stand-up comedy. We heard sets by Patton Oswald, Pete Holmes, and Dave ...

The four humor styles psychologists have studied for decades reveal why some people seem to click instantly while others ...

Parenting can be full of misunderstandings, especially as kids get older and start to express their own thoughts and plans.

Take a relatable look at the humorous misunderstandings that can happen between parents and children. Explore the "selective hearing" moments that many families share. Mother of newborn who was found ...

Psychology says giving friends funny pet names may reflect social bonding, shared identity, humor, and emotional closeness. Here's what psychological research reveals.