Google announced a major update to voice search that uses AI to make it faster and more accurate, calling it a new era.

SOOT is promising to revolutionise creative research with this exciting new tool that finds connections, patterns and ideas ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

The NPR Network is your trusted source for reliable, accessible and fact-checked information. And now you can make sure we ...

Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

GEO/AEO is criticized by SEOs who claim that it’s just SEO at best and unsupported lies at worst. Are SEOs right, or are they ...

As brand SERPs give way to AI-generated profiles, SEOs must rethink visibility, trust, and reputation for a new era of search and strategy.

Highlights: OpenAI debuts an AI-powered browser blending ChatGPT’s intelligence with web browsing.The browser aims to provide ...

Generative AI chatbots like Microsoft Copilot make stuff up all the time. Here’s how to rein in those lying tendencies and ...

SEO used to be the sole way to increase your internet presence. Not anymore. Many people are rapidly switching from ...

OpenAI's ChatGPT-powered browser, Atlas, can remember search history to personalize results and take actions like shopping or ...

Google may not have been India's first search engine, but it changed the way Indians used the internet forever.