Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Kentucky Attorney General Russell Coleman has sued Roblox, arguing the online gaming platform lacks adequate security and has exposed kids to child predators. Roblox pushed back in a statement, ...

The birthday boy was turning 7, and the party had everything you might expect: balloons. A bounce house. And lots and lots of brainrot. To be precise, that's "Italian brainrot," the Gen Alpha-beloved ...

A man was arrested in connection with the deaths of two teens found shot while camping northeast of Phoenix. The suspect, Thomas Brown, was also camping nearby and initially approached investigators ...

Join us on a spine-chilling adventure as we dive into the thrilling world of Roblox horror games! In this gripping video, ...

Fifty fashion brands are launching their shoppable worlds for VLGE's World Fashion Week, founder Evelyn Mora says.

Roblox is expanding its platforms as it arrives on the Samsung Galaxy Store and Xbox Ally devices today. Learn more here.

Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...

The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, ...

The notion that online gaming could help players develop charitable habits seemed bold when the anti-poverty nonprofit Comic Relief US tested its own multiverse on the popular world-building app ...