Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend ...
Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...
Electronic Arts has announced a new partnership with Stability AI, the creator of AI image generation tool Stable Diffusion.
With the rise of "cozy gaming" culture, more gaming companies are developing titles and products specifically targeted at ...
British ad group WPP said on Thursday it was letting brands access its AI-powered marketing platform to plan, create and ...
In-game advertising platform AdInMo has launched its player-first hybrid monetisation technology as a new SaaS offering for ...
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Crafting Stunning Visuals: Why Unreal Engine Is the Future of Game Design
The line between reality and virtual worlds keeps getting blurrier. Players now expect game environments that breathe, light ...
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