Toy giant Mattel has expanded its partnership with Roblox to launch new games on the platform based on its popular brands.

Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...

Mattel announced new video games inspired by its Monster High universe hitting Roblox and Fortnite. “Step inside the haunted ...

Mattel and Roblox expand partnership with new branded games like Monster High. Discover how this boosts digital engagement and stock performance.

Roblox shares climbed after Mattel announced new Roblox games featuring major brands, starting with Monster High.

Here is everything you need to know about Roblox Halloween Spotlight event release date, confirmed games, and all the rewards ...

Steal a Brainrot lets you expand your base and get extra slots for keeping characters. Initially, you are given a single floor that can contain a total of 10 units, but more floors are unlocked as you ...

Los Nooo My Hotspotsitos is a Secret-rarity character in Steal a Brainrot. As a result of its rarity and high income rate, it is among the most prized units in this game. This Brainrot earns more than ...

Mattel has expanded its partnership with Roblox with plans to introduce new games based on the toy company’s brands, ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.