Marketing budgets are changing, and so is the way marketers define success. New research from StackAdapt and Ascend2, based on a survey of more than 260 senior marketers, finds that high-performing ...

At a time when conversations increasingly turn in surprising directions, B2C brands can create authentic messaging aligned ...

The finance and lending industry remains one of the most profitable affiliate marketing verticals in the U.S. In 2025, as ...

What makes the difference is what you know about your customers, how you treat them and the trust that you build.

A new survey reveals that nearly half of Gen Z check their email to avoid missing out. Here's how you can use that insight to write emails they actually want to open. Founders often assume email will ...

That digital-first approach changes one of the fundamentals of the sales journey that has been held close to marketers’ ...

To reignite growth and hit revenue targets, RMN leaders need more than fresh tactics—they need new media inventory types and ...

Customer satisfaction is crucial to building and maintaining a loyal base of shoppers. Yet with a complex web of marketing, sales, customer service, and ...

I still remember the moment I hit Send on that email to the global Whole Foods Market buyer. I knew my cofounder, Nikki, and ...