How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...

Here’s how you can create a profitable new category in a legacy industry that’s waiting to be disrupted. Look for what your competitors are ignoring. Consider how much money is being left on the table ...

Want your product launch to win? Nail the “why,” align your team, disrupt smartly and keep the strategy alive with constant clarity. In Navigating the honeymoon phase of a new product launch, I ...

The biggest year-to-date losers will likely fall even more in coming weeks - and become good bounce-back candidates One of the more consistently profitable trades of the entire calendar is available ...

Executives often hash out the same words to their reports , “let us create value.” And it has become a standard language across the C-suite, value creation, and value propositions. Everyone is looking ...

Most benchmark stock indexes are weighted by market capitalization. Success is rewarded with high concentrations in the indexes for large companies that have been growing rapidly. That makes sense, ...

(Bloomberg) — The woman expected to be Japan’s next prime minister is set to keep nuclear power at the core of the nation’s energy strategy, while reducing emphasis on readily available renewables ...

Billie Eilish Sends Gifts to the Fan Who Defended Her From an Aggressive Concertgoer in Miami Trump Allies Sold Sponsorships to What Appeared to Be a Treasury Event. It Wasn’t. ‘We are here’: Parents ...

Researchers at Washington University in St. Louis, Missouri, have started a multiyear project to develop new types of plastic that can be used for a wide range of applications — then, it can all be ...

George Caldwell is a journalism fellow at The Daily Signal. Send an email to George. Nearly a week into the federal government shutdown, Senate Democrats are still withholding their support for a ...

Coronation Street and Emmerdale have made a rare move after receiving criticism about the upcoming crossover episode from fans. Earlier today, the ITV soaps announced that filming is under way on the ...