Microsoft has allegedly tasked Xbox to deliver a 30% profit margin, and if true, it could explain the reason behind its price hikes and mass layoffs

A new Bloomberg report alleges that Microsoft has tasked Xbox with delivering a 30% profit margin target, which is ...

Microsoft executives have been expecting the Xbox division to achieve 30% profit margins—almost double the industry average—since 2023

Thanks to new reporting from Bloomberg, we now have a clearer idea of the motivation for Microsoft's current gaming ...