Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Did you know that you can play Roblox with a VR headset? It's not a widely known feature, as many households don't have a virtual reality device readily available. The first VR headsets required a ...

A plaintiff in one of a spate of lawsuits targeting Roblox for allegedly enabling the sexual exploitation of minors on its platform has moved to consolidate the cases in California federal court. At ...

Roblox’s Steal a Brainrot, based on “Italian Brainrot” memes, has become a breakout hit—the Roblox/Fortnite game recently hit almost 24 million players in a single day. Roblox is the gaming hub of ...

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Social media personalities Dixie and Charli D’Amelio are expanding their animated franchise Squeaky & Roy to Roblox. The Roblox game Dress Up BFF was developed with tech and entertainment firm ...

Get started on your descending journey. In Dig to Earth’s Core, you are embarking on a Roblox adventure with your trusty pickaxe to disperse dirt to dig all the way down to the depths of various ...

Just like the Netflix show, Squid Game, there’s a huge cash prize for winners of the Roblox Ink Game. If you want to earn money fast (also known as Won,) in Ink Game, this guide contains the best ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. I’ve arrived in the middle of a vast expanse of what looks like green LEGO ...

AI tools like Google’s Veo 3 and Runway can now create strikingly realistic video. WSJ’s Joanna Stern and Jarrard Cole put them to the test in a film made almost entirely with AI. Watch the film and ...

Online gaming platform Roblox is launching a TikTok-like short-form video feed for sharing gameplay moments, the company unveiled on Friday at the Roblox Developers Conference. The company also ...