How to use YouTube Ads to drive B2B conversions

Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...

Most Small Businesses Are Using AI for Ads. Here’s What’s Working, According to a Google Exec

Selin Song, Google's president of customer solutions, shares how SMBs are using Ai for advertising to compete and unlock new ...

Cathy Rasenberger on How Free Ad-Supported Streaming Is Giving Smaller Sports the Visibility They Deserve

The landscape of Free Ad-Supported Streaming TV (FAST) channels has experienced a remarkable transformation, with the number ...

Google rolls out ‘preferred sources’ feature. How to add the Daily Advertiser

Google's making it easier to see more of the sites you love. Here's what to know, including how to add the Daily Advertiser to your "preferred sources." ...

WPP cuts out the agency to help brands create their own ads with AI

British ad group WPP said on Thursday it was letting brands access its AI-powered marketing platform to plan, create and ...
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Brower Extension That Revives YouTube Dislike Count Faces Backlash Over 'Ads'

The free 'Return YouTube Dislike' extension injected pop-ups to advertise a premium tier. Users called it an unwanted ad; the ...
Observer

Netflix Shifts Focus From Subscribers to Ads, A.I. and Real-World Ventures

With ad sales surging and A.I. integration expanding, Netflix signals its next act as a diversified tech-entertainment ...

Seven and Westpac DataX redefine ad attribution New partnership linking streaming ads to real-world sales

The Seven Network and Westpac DataX have today unveiled a new data partnership, uniting two of Australia’s most trusted ...
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All the shock eliminations from The Amazing Race Australia 2025

As we near the nail-biting finale, the high-stakes show has had several close-call eliminations this season – and one nail-biting moment had everyone talking. YouTube stars and best friends Dom Di ...