How to prepare for Google’s DSA sunset and move to AI Max

AI Max changes how Google targets searches, creates ads, and selects landing pages. See what to monitor and control during ...
Search Engine Land

Google Ads API v25 adds YouTube metrics and loyalty campaign goals

Google Ads API 25 expands measurement capabilities, introduces retention-focused goals, and new ways of managing objectives. Google released version 25 of the Google Ads API, adding new reporting ...

Designing A Measurement Framework Before You Touch GA4

GA4 can collect the data, but it can not decide what matters. Build the measurement framework before the implementation ...

AI Overviews Now Answer Most Local Searches – How To Get Your Business Cited

AI Overviews now appear in 68% of local searches vs. 39% for local packs. Here's how to rebuild location pages so AI systems ...