Google is giving marketers a new way to spot attribution problems before they distort campaign reporting. What’s happening. Google Analytics has introduced a new diagnostic that flags campaign data ...

PSA: A change to Google's privacy settings let it train its AI on more of your data. Here's how to opt out.

Through its "ATLAS" effort, the major tech company Google is working to analyze how people are using its artificial ...

Now that Google has changed how its usage quotas are tallied, you might not get as many AI responses as you did before.

Marketing automation can help small businesses do more with less. Learn what to automate, which ai marketing tools to use, ...

Google Ads API 25 expands measurement capabilities, introduces retention-focused goals, and new ways of managing objectives. Google released version 25 of the Google Ads API, adding new reporting ...

Defenders, meanwhile, are deploying AI-driven detection, automated response, behavioral analytics, and identity-centric controls to counter threats faster than human teams alone can respond. As AI ...

Ashley Thomas (‘09, BS, Accounting) is excited to announce that she is returning to Moody’s Corporation as a senior product strategist at Moody’s Analytics. Bianca Echtler (‘16, BS, Finance) has a new ...

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