Lightspeed Commerce launches Meta Conversions API integration to track how Facebook/Instagram ads drive in-store sales.

Called Lightspeed with Meta Conversions API, the software interface gives brick-and-mortar stores a better way to measure ...

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...

With Lightspeed with Meta Conversions API, retail merchants can connect their stores directly to Meta, automatically sync their in-store product catalog, and securely send point-of-sale transactions ...