Non-normal data is data that does not fall within a normal distribution. You can utilize techniques like the Box-Cox method ...

There is a long standing belief in business that people performance follows the Bell Curve (also called the Normal Distribution). This belief has been embedded in many business practices: performance ...

When business researchers analyse data, they often rely on assumptions to help make sense of what they find. But like anyone else, they can run into a whole lot of trouble if those assumptions turn ...