From Adopt Me! to Steal a Brainrot, see how Roblox evolved with smarter systems, new genres, and a 16.3% player growth.

Roblox already uses over 250 different AI models, and players may soon get another one that can create just about anything from scratch. Roblox is developing a new open-source generative AI tool, ...

There are a plethora of Roblox experiences that offer exclusive game codes to reward dedicated players. We've seen codes that give you everything from free skins to limited-time rewards in seasonal ...

Mattel and Roblox expand partnership with new branded games like Monster High. Discover how this boosts digital engagement and stock performance.