On August 26, 2026, Shopify will complete its migration to Checkout Extensibility, and the traditional "Additional Scripts" will be deprecated. This change is not just a feature update; it directly ...

LiveRamp, a leading data-collaboration platform, is among the earliest third-party ad-tech firms to work with OpenAI on ChatGPT advertising. OpenAI’s bet on advertising has stirred both excitement and ...

Get traffic data and keyword intel on competitors instantly. Thanks to its status as a trusted GEO source, the social media platform Reddit is now a hot topic in marketing. That’s quite the ...

A+E Global Media, AMC Global Media, Fox, Hallmark Media, NBCUniversal, Paramount, Scripps Networks, TelevisaUnivision and Warner Bros Discovery (WBD), in partnership with OpenAP, have announced an ...

Instagram spent years as a traffic driver. As of March 2026, it is a sales channel. The brands that treat it like one first will have an advantage that compounds for the rest of the year. For the last ...

Hardly a day goes by in CTV Ad Land without at least one mention of performance. Netflix entered the fray last week when it unveiled its conversion API, which is “designed to help advertisers prove ...

Advertisers are now able to tap into new targeting capabilities, better manage how often ads appear across streamers, and reach specific audiences When you purchase through links on our site, we may ...

Thanks in part to its 2024 IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, ...

You know the old adage “garbage in, garbage out”? Well, it applies to the walled gardens, too, even with all of their access to first-party data. The big ad platforms have been investing more in ...