1. The nonnegotiable prep step: Primer does so much more than create an even base for your eyeshadow. “Primer grips onto eye ...

Nearly four decades ago, celebrity makeup artist Bobbi Brown redefined the cosmetics industry with her refreshingly simple ...

So rather than fight the makeup melt, why not lean into it with the viral blurred makeup trend? Beauty founders and icons ...

Your makeup isn’t disappearing, you may just be seeing it differently. A makeup artist explains the TikTok trend and ...

Amid streamlined makeup routines, palettes still exist, but they no longer occupy the cultural space they once did ...

If there’s one makeup tutorial that’s actually changed my life — or at least the 90 seconds I spend contouring my nose every morning — it’s Victoria Beckham’s contour video. It was going viral on ...

THE VIDEO starts on a solid foundation. Or, to be more precise, on a thick layer of Dior Forever Skin Glow. Meredith Duxbury, a social-media star, smears the liquid around her face and then applies ...

Pounds of contour. Boxy brows. Cut creases. Whether you love it or hate it, the “more is better” makeup from YouTube’s tutorial era had us in a chokehold in 2016. With everyone talking about 2016 ...

In 2025, the world went crazy for lip liner. Hughes' prediction for next year? “Sharp, defined lips will go out of style, and soft, plump, and blended lips will be the trend.” But Hughes isn't the ...

Sydney Sweeney turned a "get ready with me" (GRWM) video into a cleavage contour tutorial. The sped-up Instagram video was set to Addison Rae's "Fame Is A Gun," and showed Sweeney in a low-cut black ...

Our interest in all things occult has taken off. On social media, #WitchTok is a bubbling community with 47.5 billion views on TikTok. So expect to see witch makeup fly this Halloween. Even if you’ve ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...