Psychology explains why people who spend money soon after payday aren't always irresponsible. Here's what immediate spending ...

Scientists have long wondered whether loud, human-caused noise interferes with wild animals' cognition—their ability to think ...

To the editor: The authors provide an excellent description of contingency management as an evidence-based treatment for some individuals addicted to stimulants like cocaine and methamphetamine ...

New research says joy, not shame, is what makes better habits stick. Here's the 5-step method two UBC psychologists use to build them.

Psychology says people who spend money as they earn aren't always making careless financial decisions. Psychology explains that spending habits are shaped by emotions, rewards, personal beliefs, life ...

Psychology says people who use coupons to avail a discount at different restaurants aren't simply trying to spend less money. Many people use coupons because they enjoy making careful choices, finding ...

Operant conditioning is one of the most widely used concepts in dog training, yet it is often misunderstood. This video breaks down common misconceptions around rewards, corrections, and timing that ...

Operant conditioning, sometimes called instrumental conditioning or Skinnerian conditioning, is a method of learning that uses rewards and punishment to modify behavior. Through operant conditioning, ...

Classical conditioning, also called Pavlovian conditioning or respondent conditioning, is learning through association. This behavioral learning method was first studied in the late 19th century by ...