HubSpot's Aja Frost talks AI search, content evolution, and why visibility (not traffic) is the new success metric for brands ...

Snap Inc. ( SNAP) Q3 2025 Earnings Call November 5, 2025 5:00 PM EST [Operator Instructions] The first question comes from Rich Greenfield with LightShed Partners.

Generative Engine Optimization (GEO) is a digital marketing discipline focused on optimizing content and online presence for ...

Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

When even the slightest edge can make the difference, B2B marketers must consider being early adopters of Answer Engine Optimization. Search Engine Optimization is a cornerstone of B2B marketing, so ...

Google’s VP of Product, Robby Stein, recently answered the question of what people should think about in terms of AEO/GEO. He provided a multi-part answer that began with how Google’s AI creates ...

Traditional search engines primarily work by indexing and retrieving webpages that are most relevant to a user’s keyword query. They provide a ranked list of links and the user is typically expected ...

While AI companies, startups, and others are rolling out their own web browsers that embed AI services deep into the web surfing experience, Mozilla’s Firefox is instead allowing its customers to swap ...

There are plenty of options for short certificate programs that pay well and balance accessibility with real professional value. From self-paced online courses to structured industry programs, the 15 ...

The Internet has Google. Now biology has MetaGraph. Detailed today in Nature, the search engine can quickly sift through the staggering volumes of biological data housed in public repositories. “It’s ...

In this article, we’ll help you get started by providing a carefully written set of Generative AI exam questions and answers. These questions ... lifecycle of machine learning projects from data ...

The Microsoft Advertising blog posted about how to optimize for AI Search Answers. I thought it was weird to see this on the Microsoft Advertising blog and not on the Bing Search blog, because (a) it ...