TikTok sale puts app’s algorithm in the spotlight – a social media expert explains how the For You Page works and what changes are in store

With a change of ownership in the works, TikTok’s algorithm – the secret sauce of its success – is going to be reset for US users. What differences users will see is unclear, but changes are coming.
Connecticut Post

TikTok sale puts app’s algorithm in the spotlight – a social media expert explains how the For You Page works and what changes are in store

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Kelley Cotter, Penn State (THE CONVERSATION) President Donald Trump announced on Sept.
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TikTok sale puts app’s algorithm in the spotlight – a social media expert explains how the For You Page works and what changes are in store

President Donald Trump announced on Sept. 19, 2025, a preliminary agreement for the sale of a majority stake in TikTok from Chinese tech giant ByteDance to a group of U.S. investors following Trump’s ...