American Girl (check!), Barbiecore fashion (love that!), the Disney princess machine (been there, still doing that!)—nothing ...

A 10-step Korean beauty routine is overwhelming for most people who barely have 5 minutes to spare for skincare, but it really gives you that famous Korean glow when done regularly. I tried to do this ...

Experience So Much K-Beauty is now happening at an SM Beauty near you! Spot the featured displays and gondolas that put a ...

Massage the cleanser gently onto your skin in circular motions to lift dirt and grime. Then rinse with lukewarm water. Popular choices include cleansing balms or micellar oils infused with ingredients ...

Shay Mitchell's skincare line for kids, Rini, made waves last week for marketing sheet masks to toddlers. Here, three ...

We found the best face masks for every need, according to experts and our own personal testing. Shop winning formulas for ...

Dr. Ceuracle prioritizes using natural ingredients, and dermatologist knowledge and technology to create skincare that ...

Discover the benefits of a sheet mask, from hydration to glowing skin. Learn how sheet masks can refresh, nourish, and ...

Lucy Smith has been reviewing skincare and make-up since 2020 and has garnered quite the breadth of experience across beauty brands in that time. She’s reviewed the best hyaluronic acid serums, best ...

Korean beauty continues to lead the skincare world with its focus on innovation and glowing, healthy skin. SM Beauty is ...

The “Morning Shed” routine has exploded across TikTok and Instagram, with skincare lovers claiming it’s the secret to waking up with glowing, glassy skin. But what’s really behind this buzzy beauty ...

South Africa’s beauty landscape is thriving, with local brands like Amanda du-Pont’s 100 percent natural Lelive, Rabia ...