An eight-legged doughnut is once again wreaking havoc on the Canton-based brand's social media accounts — and fans are eating ...

In this eye-opening video, we dive into an insane viral marketing hack that could revolutionize the way you promote your brand. Discover the secret strategies that make campaigns go viral and engage ...

That may sound discouraging, but it doesn’t have to be. When you treat social media as a channel you invest in, just like ...

They showed you the slick promo video, the “miracle charger” or gadget that “changes everything,” and millions clicked - but ...

If you saw a TikTok saying you're in Group 7, congratulations! But if you're wondering what it means, you're not alone. Here's an explainer on the trend.

They clarified, "So, to fully explain: The speaker breaks into someone’s car (this is the bipping) and kills them, then the ...

Shopify reports brands are embracing weirdness in marketing to stand out and engage consumers tired of polished ads, using ...

Nikki and Mike Ashkar turned a family cinnamon bun recipe into a million-dollar business with their edgy, quirky, authentic ...

Google still dominates search, Warner Bros. Discovery may consider a sale, football scores a touchdown for broadcast TV.

The Drum caught up with Procter & Gamble’s chief brand officer just before he delivered his keynote address at the ANA ...

As more pharma companies launch DTC platforms, marketers will need to develop strategies that take patient experience and transparency into account.

Trends can make or break a brand. One viral post can put a business in front of millions overnight. But as quickly as the views rise, they can fall.