The traditional music industry landscape is changing, and indie artists now have more tools than ever to reach listeners ...

Medical misinformation could cost lives, erode trust in healthcare, and fuel predatory marketing of unproven supplements or ...

Shopify reports brands are embracing weirdness in marketing to stand out and engage consumers tired of polished ads, using ...

As more pharma companies launch DTC platforms, marketers will need to develop strategies that take patient experience and transparency into account.

Although the United States is the country with the highest number of TikTok users —with more than 135 million active accounts ...

The rise of reusable water bottles has sparked a lively debate among our community about convenience, consumerism, wellness ...

In a just world, fall influencers would have no impact on my ability to enjoy this time of year. But in a really just world, ...

New brand incubator Breakout Beauty UK is setting out to support founders with scaling on TikTok, entering retail, accessing ...

Syracuse University has launched the ‘Center for the Creator Economy’ to equip students with skills for the rapidly growing ...

As the influencer landscape evolves, the urgent call for accountability grows louder, prompting us all to reconsider the ...

The promise of a nine-figure payout may be alluring, but even for most big-name creators, it's hard to achieve.