Snapchat is making its once paid Imagine Lens feature free which lets you create AI filters for Snaps free for everyone.

Originally available only to Lens+ and Snapchat Platinum subscribers, the feature is now rolling out to all 'Snapchatters' in ...

Snapchat’s first open prompt image generation AI Lens, Imagine Lens, is now free for all users in the US. Introduced last ...

Opinion writer Olivia Roderick discusses her decreased use of Snapchat, saying that as she's gotten older the app has lost its appeal.

Snapchat's image-generation lens is free to try in the US now. Here's how to find it, plus my tips for getting the best results.

Snapchat's image-generation lens is free to try in the US now. Here's how to find it, plus my tips for getting the best results.

Snapchat’s new Imagine Lens is now free. Type anything and watch it turn into an image you can share in seconds. Try it before everyone else does.