For some, programmatic and performance marketing represent the future, a data-driven democracy that ensures every rupee spent ...

Appcast, the leading recruitment marketing platform powered by programmatic, will hold a live webinar hosted by Appcast Chief Product Officer Matt Plummer. He will provide an inside look at the ...

Driven by digital media consumption, real-time ad buying, and data-driven marketing, programmatic advertising offers enhanced ...

There is a vast world outside of walled gardens, and marketers might be leaving users and revenue on the table if they are only focusing on Google and ...

As part of a larger effort to increase visibility, monetize content and improve digital offerings, iHeartMedia has announced ...

Ad-technology firm StackAdapt is offering a platform that brings together email marketing, first-party data activation and programmatic advertising in a single space. The martech platform is now ...

“Buyers no longer need to patch together media plans,” said James Rooke, Comcast’s president of advertising, in a statement, of the cross-channel solution. The solution also attempts to address a ...

Hey Readers! Welcome back. This is James Hercher, AdExchanger senior editor. And an actual person. I say that because AI agents have infiltrated retail media. At least, that’s how it felt to big Wall ...

Out-of-home is booming on the back of live sporting events, digital expansion and an industry unshaken by AI disruption, says the Out of Home Advertising Association of America’s president and CEO, ...

AI. Each time, the industry mobilises, restructures, and invests billions to stay ahead. But there’s one disruption we’re ...

Marketing Services ... Redefined. Marketing services are being redefined — and print service providers are reinventing themselves to stay at the center of their clients’ commu ...

Meta is profiting from fraudulent ads; LLMs are taking advantage of SaaS pricing policies; and agencies aren't going under… ...