Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

When most of us think of online advertising, we think of Google Ads. Or, if we’re talking retail and shopping, we might think of Amazon, Walmart or Target ad buys. And, if you’re a B2B, you might ...

These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When most people think about AI’s endgame, they think about the automation of everything, ...

That’s exactly what programmatic advertising is about. Instead of buying ad space the old-fashioned way, programmatic uses smart data and AI-driven tools to automate media buying, target audiences ...

Programmatic advertising can be effective for boosting brand awareness and keeping up with the metrics of your business site. Avoiding fraud while using programmatic advertising and making a blocklist ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

For years, B2B marketers have shared knowing glances across the table around the realities of using programmatic digital advertising. The use of third-party cookies has enabled marketers to create ...

As part of a larger effort to increase visibility, monetize content and improve digital offerings, iHeartMedia has announced ...

State Farm has spent tens of billions of dollars on TV advertising and brand marketing. But programmatic media buying also has a big role to play in helping nurture leads, says Alyson Griffin, State ...

As the craze of earnings season draws to a close, here’s a look back at some of the most exciting (and some less so) results ...