As part of a larger effort to increase visibility, monetize content and improve digital offerings, iHeartMedia has announced ...

According to Pixalate's research on Europe, the Middle East and Africa (EMEA) programmatic ad viewability across desktop web, mobile web, and mobile apps, Ukraine had 56% mobile app ad viewability; ...

According to Pixalate's research on North American programmatic ad viewability across desktop web, mobile web, and mobile apps, the U.S. had a 60% mobile web ad viewability rate, while Canada had a 66 ...

According to Pixalate's research on LATAM programmatic ad viewability across desktop web, mobile web, and mobile apps, Brazil had a 69% ad viewability rate for desktop web advertisements, which is 10% ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this ...

AdLib customers will gain direct access to Curated.Media’s curated supply libraries all within the DSPs they already us ...

The AI-powered streaming TV offerings use IMDb data to improve contextual insights, verify ad quality, and reduce wasted ...

The analysis, part of the ANA's just-released update, also finds mostly neutral sentiment associated with web and mobile ...

Amazon has reorganized the ways advertisers access its ecosystem. On Tuesday it introduced a unified Campaign Manager that ...

The feature allows advertisers to transform a single TV commercial into variants based on zip codes or for specific states ...

The IAB Tech Lab's latest framework proposes new standards for containerization and sets the stage for a fully agentic media ...

One deal is designed to make broadcast radio programmatic for politics "and beyond." The other involves the primary social ...