Parallel structure is a unifying design element. When multiple advertisements use parallel structure -- for example, by incorporating the same colors, visual pattern, design themes or organization of ...

DISCUSSED in the preceding five chapters were the consistent use of parallel structures as key to writing more readable, more forceful, and more polished sentences. Also, for clearer and more cohesive ...

For some reason this past week, I encountered a lot of direct response advertising that was fulfilling only on the most basic requirements. I saw three different DR banners that simply clicked through ...