In an online realm where the number of site visitors often dictates the perceived success and reach of a website, the allure of boosting one's visitor count is strong. Enter the controversial traffic ...

It happened last year for the first time: bot traffic eclipsed human traffic, according to the bot-trackers at Incapsula. This year, Incapsula says 61.5 percent of traffic on the web is non-human. Now ...

I’ve said for years, anyone can find and reduce fraud if they know where to look and what to look for. I’ve also served many publishers, large and small, over the years. Even if they don’t have ...

GUEST RESEARCH: Once used primarily by search engines, bots now have a variety of uses — both good and bad. The good bots are primarily search engine crawlers and other similar bots used for ...