A psychology team distills the 6 principles of ‘consumer wisdom’: a set of habits that promotes well-being by aligning our ...

Holiday shoppers are expected to take a conservative approach to spending over the next two months, according to the latest ...

Most of us have little trouble working out how many milliliters are in 2.4 liters of water (it's 2,400). But the same can't be said when we're asked how many minutes are in 2.4 hours (it's 144).

When asked about luxury brands, most consumers mention unique design, great quality, high cost, and limited distribution. For many people, these are the characteristics that separate luxury from ...

Finding a rational need is so old-school. These days, consumers respond to marketing that addresses certain 'hungers.' ...

When the calendar turns to spring every year (and the weather actually cooperates), most people begin an annual rite of passage: We stuff coats into closets, dust off the deck furniture, and begin the ...