The Desk on MSN
IAB Tech Lab updates AI advertising framework with AAMP 2.3
The update is designed to make AI agents more practical for use in real advertising operations, including planning, buying, ...
Today, IAB Tech Lab, the global digital advertising technical standards body, announced the release of AAMP 2.3, an update to the Agentic Advertising Management Protocols. AAMP 2.3 expands the ...
MarTech on MSN
IAB Tech Lab gets AI agents ready for real advertising
AAMP 2.1 adds the governance, integrations, and privacy controls organizations need to move AI agents into production. The ...
In June, the IAB Tech Lab proposed a new initiative to create guardrails around how AI bots are permitted to access content, with an emphasis on publisher monetization. It’s hoping that its new ...
Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad delivery for live streaming events When you purchase through links on our ...
Technology Lab 2022 Year in Review: 18% Revenue Growth, Expanded K-12 Schools Reach in Southeast MSP 501-winner, Technology Lab Targets 2023 20% Overall Revenue Growth NASHVILLE, Tenn. – February 22, ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results