“Our infrastructure was built to identify algorithmic and user behaviors that most app owners and agencies overlook”, said Etay Huminer, Chief Product Officer at Applift. “Developers need systems that ...

Thin line flat design of lab scientist holding mobile app store solution, smartphone application analysis and study, technical service. Modern vector illustration concept, isolated on white background ...

When the business world—and, more recently, the world at large—goes through changes, the companies that adapt are the ones that will outlast the competition. As the app ecosystem is affected by ...

With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization ...

In a pay-to-play world, sometimes it’s what happens organically that’s most important. And mobile marketers can influence that “organic” experience a heck of a lot with tools and best practices for ...

While App Store Optimization (ASO) continues to be a fundamental acquisition strategy, are we starting to see trends that point to it moving away from keywords to more elaborate strategies such as ...

When Apple and Google introduced in 2008 the App Store and Play Store, respectively, they were merely the tech giants’ marketplaces to distribute mobile software (apps) to their customers. 12 years ...

The year 2020 was eventful for mobile app developers and publishers. The global pandemic forced businesses to look for ways to facilitate Covid-19 contact tracing, improve collaboration among remote ...

App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on ...