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Google announced the release of the Universal Cart, which makes shopping discovery and purchase more proactive, seamless and relevant than ever before.

The tech giant says it's aware that most people shop across multiple devices, many retailers, and over the course of many days, which is why it's launching Universal Cart.

A "new agentic hub for shopping across Google" is coming soon.

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Universal Cart, demoed today at I/O, is Google's attempt to use AI agents to help consumers find deals and avoid buyer's remorse when shopping online.