The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you ...

But if marketing loves promotional tactics, then business can often be guilty of fixating way too much on products and ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Burger King has won the coveted Grand Prix prize at the 2025 Marketing Week Awards, as well as the award for Long-Term Brand Building for its work rejuvenating the brand. After losing ground to ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Mobile marketers sit on a goldmine of first-party data, but few fully leverage it. This article outlines six segmentation tips to help you re-engage lapsed users, convert high-intent ones, and ...

Half of all business-to-business (B2B) businesses fail after five years and few successfully scale. The industry may blame product-market fit, but the uncomfortable truth is often simpler: The best ...

Investment bank Citi (C) initiated coverage of Strategy (MSTR) with a buy/high risk rating and a $485 price target, positioning the stock as a leveraged bet on bitcoin BTC $105,263.97. MSTR shares ...

Once singularly focused client partners, marketing agencies are forgoing their franchise to act as agents on behalf of clients. Instead, they will become marketing purveyors that operate across ...

The average one-year price target for Stalprodukt (WSE:STP) has been revised to PLN373.73 / share. This is an increase of 11.77% from the prior estimate of PLN334.37 dated September 27, 2025. The ...