Return on investment (ROI) is an approximate measure of an investment's profitability. It's calculated by subtracting the ...

In order to make an educated decision when making any investment, you need to try to determine how much you could make on that investment. It’s also important to know how much you’ve made on the ...

Today, myriad advanced technologies give digital marketers the power to access and influence potential customers across multiple channels and devices. Marketing analytics have also evolved. Business ...

Return on assets and return on investment, or ROA and ROI, offer different perspectives on the profitability of your business. The meanings of the terms can vary by context, so the only way to use ROI ...

Calculating ROI is one of the basic tenets of PPC, and yet many advertisers don’t consider it or even understand it. A lot of advertisers perform campaign optimizations based solely on conversion rate ...

The way we think about performance measurement on technology spend is wrong. In most business contexts, a “positive” return on investment (ROI) implies your earnings from an investment exceed the cost ...

In a business where pennies on the dollar comprise your net margin you darn well better be focused on costs. To make sure they are making the most of every dollar they spend most people concentrate on ...

It’s easy to stick money in your retirement fund and forget about it. But that doesn’t mean you should! As important as consistent saving is understanding your rate of return on investment (ROI). If ...