Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Sanrio's "cheeky but charming" punk-rock rabbit mascot, Kuromi, is finally getting her time in the spotlight this Halloween. To honor the 20th anniversary of Kuromi's introduction to the Hello Kitty ...

Four months into relocating its legal headquarters to Nevada, Roblox has been sued in federal court. The lawsuit alleges that the company put “profits over safety,” which led to a 12-year-old child, ...

Shares of Roblox Corp (NYSE: RBLX) are trading higher Monday morning following news that video game giant Electronic Arts is set to go private in a landmark leveraged buyout. Here’s what investors ...

Did you know that you can play Roblox with a VR headset? It's not a widely known feature, as many households don't have a virtual reality device readily available. The first VR headsets required a ...

A plaintiff in one of a spate of lawsuits targeting Roblox for allegedly enabling the sexual exploitation of minors on its platform has moved to consolidate the cases in California federal court. At ...

Roblox is a title that has taken over many a kid’s lives for a number of years now, thanks to its plethora of in-game creations, even if a fair share of them are of a questionable nature. Now, though, ...

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No, you're not having a stroke: Tung Tung Tung Sahur is a real thing on the internet that people are shedding tears over. As Steal a Brainrot breaks user records in Roblox and Fortnite, the ...

Superbullet Studios pivoted from Roblox game development into building proprietary AI tools. The studio’s code editor integrates directly with Roblox Studio, cutting setup time to under a minute.

Knowing how to get a COVID vaccine this season is tricky even if you still qualify. These tips can help. The FDA has limited COVID-19 vaccine approval this fall to adults aged 65 and older, and people ...

DENVER — A popular YouTuber known as Schlep has a warning for parents about Roblox after the company banned him from the platform for exposing alleged child predators. Schlep, whose real name is ...