The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, ...

The trio of entertainment brands are the latest to team up with Beyblade IRL and in the metaverse. Powerhouse battle franchise Beyblade, with support from Japanese IP specialist ADK Emotions NY Inc ...

Roblox shares climbed after Mattel announced new Roblox games featuring major brands, starting with Monster High.

Toy giant Mattel has expanded its partnership with Roblox to launch new games on the platform based on its popular brands.

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook The different wrestlers’ avatars and items that accompany their outfits are all tied to separate ...

WrestleMania goes down tonight at MetLife Stadium in New Jersey, but you don't have to wait to start getting excited for the action. A partnership between WWE and Roblox means you can now download ...

ADK Emotions NY and Hasbro have scored new partnerships with Roblox, WWE and Anime NYC for the Beyblade franchise. Roblox has created Beyblade-branded in-game activations within the fighting game ...

Moose Toys and Gamefam have teamed up once again to bring Heroes of Goo Jit Zu back to Roblox this holiday season. Following ...

SAN MATEO, Calif. & STAMFORD, Conn.--(BUSINESS WIRE)--Roblox, a global platform that brings more than 80 million people together through play, and WWE (NYSE: WWE), a global entertainment and media ...

Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...