The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, ...

Roblox shares climbed after Mattel announced new Roblox games featuring major brands, starting with Monster High.

Toy giant Mattel has expanded its partnership with Roblox to launch new games on the platform based on its popular brands.

Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world. The San Mateo company, which has about 44 million players ...